They might have different emotions at that stage – Maire might not be feeling that impressed based on the apps that she’s tried before, whereas Paul might be excited but also filled with trepidation! The key is to keep both users hooked till they get to the next stage, which would be setting up a checking account. Now imagine you’ve gotten your actors through stage one – they’ve downloaded your app. CJM - Customer Journey Map (Community) Figma Community file - Winner - Favorite Ideation Templates for FigJam This file delighted to WIN the Favorite Ideation Templates for FigJam category at the first-ever Figma Community Awards 2022 Big thanks to every single person who voted for me. You’ll focus on how a user might think and feel while. User journey maps foster a user-centric mentality.

By creating a user journey map, you’re thinking about a product from a potential customer’s point of view. Di sini akan dibahas detail turunan elemen customer journey map satu per satu. The main job of a UX designer is to make products intuitive, functional, and enjoyable to use. If such a high degree of this information were mere speculation, it would be asking for trouble. Download template customer journey map untuk pahami lebih dalam siapa customer mu secara detail Customer Journey Map (CJM) punya 5 komponen utama, yaitu: Persona, Timeline, Touch Points, Emosi, dan Channel. Differences like these show why it’s crucial to make user journeys that are highly data driven. Throwing more than one persona into the mix adds complexity and conflicting information. However, it must still be intuitive enough for Paul to painlessly discover the new features of a challenger bank with budgeting features.Īs a result, you’ll need to create two separate user journey maps for these two different personas. It’ll need to have a similar pattern to other highly downloaded banking apps on the market. In each case, you’ll need to cater for both mental models.

Figma customer journey map template